By: Tony Markx, Wed Dec 5th, 2007

You’ve probably heard over the grapevine something called Google AdWords API. Just three little letters and yet, it is a big thing to those who know what it means. But just before you’re told what API means, here’s a quick description of what AdWords is and how it works:

When you conduct a search on Google, you will find that along the listings on the results page are text ads. These ads are what Google calls AdWords. These ads are placed by businesses, which have signed on with Google on the AdWords program. The kinds of ads shown are relevant to the topic you looked up.

Google, however, does not charge for simply showing the ads. The advertiser will pay only when a Google user clicks on the ad. The cost per click (CPC) is determined via bidding where the advertisers value a keyword’s CPC depending on how popular and how often the keyword is used. Basically, the principle is that the more popular the keyword is, the higher the CPC becomes.

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By: Tony Markx, Wed Dec 5th, 2007

It is interesting to note just how common and daily vocabulary has changed with the times. Five years ago, if you asked someone to google up something, he might not understand what you mean even if he was familiar with the search engine of that name.

Today, however, everyone knows what you mean. That can only point to Google’s popularity and how it has come to be identified with looking up information on the Web. One can only imagine what new words Google, and companies like it, will introduce to the vocabulary five years from now and what they could possibly mean.

Even now, there are new terms that are making the rounds in everyday conversation, words that Google has invented. If you’re at all familiar with advertising on Google, then you’ve probably heard the terms AdWords and AdSense.

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By: Tony Markx, Wed Dec 5th, 2007

The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet as one of their major marketing channels, (if not the most important, they are always on the search for more effective ways to advertise their merchandise.

Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets. Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink. Ads that are tied up with Google can reach a wide range of audience because of the huge amount of searches done on the Google network.

When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear. The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not. Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.

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By: Tony Markx, Wed Dec 5th, 2007

Google provides a quick, effective and hassle-free way for merchants to advertise their products and services in the Internet through Google AdSense, a cost-per click and cost-per impression advertising service, where ads are displayed along search and content sites and search results done in the Google network. Merchants will be charged when online users click on the ads that are shown. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to shell out for each click.

There are various benefits that advertisers can get from utilizing Google AdWords. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google’s kind of advertising does not ask prepayment and packages. It is by this method that merchants can manage their advertising campaigns with their preferred performance metrics.

The service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included in the Google network. Advertisements are displayed along search and content sites and products in audience comprising about 80% Internet users in the U.S. Ads appear beside search results or occupying a space in a results page a user navigates through to get to a site directory.

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By: Tony Markx, Wed Dec 5th, 2007

When talking about the Internet as a legitimate place for trade and commerce, one can’t help but speculate the costs a company runs in advertising campaigns in hopes of building a viable online market.

However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched its two-fold advertising programs, Google Adwords and Google Adsense. In essence, these two advertising programs allows for both advertisers and websites that host advertisements to make money with usage.

What is Google Adwords?

Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system. Under the Pay-Per-Click (PPC) system, an advertiser only pays for his or her ad placement when a searcher comes upon his or her ad and actually clicks on the link, regardless of sale or purchase. This means that the advertisement virtually runs continuously on various websites at the cost only of the number of people who visit their site! This removes the exorbitant fees other commercial websites would put upon an advertiser when he or she wishes to put up an ad there, even if he or she generates no traffic at all from that ad placement.

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By: Todd Daon, Wed Dec 5th, 2007

Building and maintaining a web directory can be a difficult task and time consuming. I will cover a few ways that you can optimize your directory and get the most out of your web directory. The promotion for a web directory has also changed now that Google has stopped paid links.

This article will be most useful for someone thinking about starting a web directory and has not yet established one. When starting a web directory you will first need to buy a domain, do some research for a domain. Generally its best to buy domains with the keyword in it, but seeing as there are so many domains already bought with the keyword directory in it, this may be hard. Its best to have an idea or template that you want to put up on your web directory before you even open it. It is well worth the money if you purchase a custom template for your directory.

Once you have a domain and a template you will need to figure out what type of directory it will be… the most popular directories now are probably PHP. They have some free versions of PHPlinkdirectory. Promotion is the key to your web directory, this will make a big difference. Start off submitting your directory to as many web directories that you can find to get more backlinks. You can even take it a step further and write some articles and submit them to article directories. Socializing on forums and submitting your site to Directory Critic will also result in a good amount of traffic.

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By: Jeffrey Wolf, Wed Dec 5th, 2007

Pay-Per-Click (PPC) advertising has already had a very long saga. It was common practice during the dot com boom at the end of the 1990s, but (due to rampant troubles with click fraud) was regularly abandoned by advertisers for advertisements on other websites they prefered of CPA and CPS affiliate marketing.

We hope that you finish this article having learned at least a little bit of new information on PPC advertising. If so, then we have done our job.

The only central player that remained undeterred was the PPC founders GoTo.com, later renamed Overture.com and purchased in 2003 by Yahoo! Nowadays it is known as the Yahoo! Search Marketing service.

PPC Advertising made a big return when Google launched its AdSense Service on June 18, 2003, the day that can be called the certified birth date of contextual advertising. Google launched their PPC service Google AdWords in 2000 and saw only mild success with it until 2003.

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